Research agenda

Research

My research centres on Chinese enterprises’ internationalisation: how they understand overseas markets, communicate across cultures, and develop sustainable business relationships. AI and multimodal data provide methods for studying these questions.

Chinese enterprises going global

Studying how Chinese firms identify overseas opportunities, understand local markets, and build relationships across cultures.

Internationalisation · Market intelligence · Cross-cultural communication

AI for international business

Using natural language processing, computer vision, and multimodal analysis to turn market signals and corporate narratives into evidence for business decisions.

AI · NLP · Computer vision · Business analytics

Sustainable global business

Examining ESG disclosure, corporate culture, sustainable supply chains, and finance as firms navigate stakeholder expectations across markets.

ESG · Disclosure · Sustainable finance

Human–AI learning

Designing project-based learning that connects real business problems, responsible AI use, and students’ capacity for independent judgment.

PBL · eduScrum · Human–AI collaboration

出海智能实验室 · Lab Lead

Go-Global Intelligence Laboratory

I lead the Go-Global Intelligence Laboratory at Xi’an Jiaotong-Liverpool University. The agenda brings international business questions together with AI methods and evidence from practice.

Official XJTLU profile ↗

Market intelligence

Understanding overseas opportunities

Research questions include how firms combine market information, customer signals, and partner evidence to inform international expansion.

Communication & trust

Building relationships across cultures

Exploring how language, visual communication, and local context shape customer understanding and business relationships.

Responsible growth

Sustainability across markets

Connecting research on corporate disclosure, ESG, and supply chains with the expectations firms encounter as they internationalise.

Research collaboration

Investigate a global
business question.

I welcome conversations with researchers, prospective doctoral students, and industry partners interested in internationalisation, AI analytics, and sustainable business.

Discuss a collaboration ↗